I work with business leaders to crystalize and communicate the value of their products, successfully bring them to market through demand generation and product led growth strategies, and enable the entire team to sell more successfully.
Clearly defining what makes your product or service great, who it is for, and what users should expect to get from using it is the key to unlocking your go-to-market strategies and empowering your team to talk about what you offer in a consistent and compelling way.
Whether you are just getting started, trying to enter a new market, or ready to scale, I can put you in the best position to succeed.
Clearly defining and communicating who your product is for, why they should care, and how you're different.
Creating new user experiences that drive revenue via in app messaging, email marketing, and sales conversations.
Bringing new leads, users, and customers to your brand through content, advertising, and more.
Giving internal teams all of the tools they need to successfully spread the gospel about what you do.
Check out some of my blog posts on ecommerce marketing and on-site conversion from my time at Privy.
Read one of my research reports from Salsify on the importance of product content when consumers are shopping online.
Josh is a marketing expert with deep understanding of the various cycles a consumer goes through to reach the point of decision. Central to everything Josh does is passion and belief - it's these traits that see Josh be one of the most powerful and persuasive marketing executives whom I have worked with.
Director, Acquisition Marketing at MINDBODY
Josh has been my manager at Privy and Salsify, and is a phenomenal coach, mentor -- the type of person you follow places. My favorite thing about Josh is that he's not afraid to roll up his sleeves and do the work. He leads by example; has a natural knack for working cross-functionally; and is willing to put his ego aside to let his employees shine. Privy 10X'ed during his tenure, and that's no accident.
Product and Customer Marketing Manager at Privy