Intentional Authenticity with Dude Perfect

Intentional Authenticity with Dude Perfect

Today we’re talking about respecting your customers in an authentic way by looking at YouTube sensations, Dude Perfect. If you’re not familiar with Dude Perfect, you probably don’t have a ten year old boy in your house like I do. In truth I had never heard of them either until …

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The Best Upsell Ever: Elite Freestyle Karate

The Best Upsell Ever: Elite Freestyle Karate

This post originally appeared as a podcast, click to listen Today we’re talking about the best upsell I have ever seen… at Elite Freestyle Karate. Unless you’re a parent who lives just west of Boston like I am, you’ve probably never heard of Elite Freestyle Karate - or EFK as …

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Email marketing for aspiring beer snobs

Email marketing for aspiring beer snobs with Allagash Brewing

Originally posted as a podcast here I love beer. I mean really love it. IPAs, double IPAs, wheat beers, lagers. The stronger the better. And yet I know way less than you’d imagine about the actual differences between the different styles and the details of how they are made. Which …

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Introducing Marketing is Everywhere! A new type of marketing podcast.

Introducing Marketing is Everywhere! A new type of marketing podcast.

Today I’m announcing a brand new podcast today called Marketing is Everywhere! Now you’re probably thinking - great, another marketing podcast. But this one is a little bit different. I won’t be talking about the big brands and tech darlings you’re used to. I’ll be featuring great marketing that I …

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Ten Rules for Building a Powerhouse Team at Your Company 

During my last role as the VP of Marketing at Privy, I built my team at from a one-person show to a group of four (plus contractors) that I was extremely proud of and excited to come work with every day. In that process, I talked to a lot of …

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