Intentional Authenticity with Dude Perfect
Today we’re talking about respecting your customers in an authentic way by looking at YouTube sensations, Dude Perfect. If you’re not familiar with Dude Perfect, you probably don’t have a ten year old boy in your house like I do. In truth I had never heard of them either until …
Continue reading
The Best Upsell Ever: Elite Freestyle Karate
This post originally appeared as a podcast, click to listen Today we’re talking about the best upsell I have ever seen… at Elite Freestyle Karate. Unless you’re a parent who lives just west of Boston like I am, you’ve probably never heard of Elite Freestyle Karate - or EFK as …
Continue reading
Email marketing for aspiring beer snobs
Originally posted as a podcast here I love beer. I mean really love it. IPAs, double IPAs, wheat beers, lagers. The stronger the better. And yet I know way less than you’d imagine about the actual differences between the different styles and the details of how they are made. Which …
Continue reading
Introducing Marketing is Everywhere! A new type of marketing podcast.
Today I’m announcing a brand new podcast today called Marketing is Everywhere! Now you’re probably thinking - great, another marketing podcast. But this one is a little bit different. I won’t be talking about the big brands and tech darlings you’re used to. I’ll be featuring great marketing that I …
Continue reading