— Areas of Expertise —
Product Marketing | Marketing Strategy | Product Led Growth | Customer Retention and Engagement | Market Research | Customer Acquisition | Online and Offline Events | Public Speaking | Team Management
— Career Accomplishments —
Increased recurring revenue for a freemium-based technology startup by over 400% in less than two years.
In charge of positioning and pricing for a fast growing technology startup that helped triple the company’s customer base and increase the average sale price by 68% in an 18 month period.
Led the entire go to market strategy for a crowdfunding startup, defined and prioritized business requirements that delivered consistent MOM customer growth and virality.
Led the launch of a SMB-focused social media product at a public company resulting in over 100,000 sign ups and 26,000 campaigns run within 12 months of launch
— Companies and Roles —
Vice President of Marketing, PetPocketbook
Vice President of Marketing, ianacare
Vice President of Marketing, Privy
Director of Product Marketing, Salsify
Vice President of Marketing, DreamFund
Sr. Manager of Conversion, Constant Contact
Head of Marketing, SinglePlatform (Part of Constant Contact)
Sr. Product Marketing Manager & Group Lead, Constant Contact
Vice President of Marketing, Chadwick Martin Bailey
Director of Marketing, Invoke Solutions
Director of Marketing, Chadwick Martin Bailey
President, Boston Chapter of American Marketing Association
Sales and Marketing Coordinator, Chadwick Martin Bailey
Field Marketing Manager, GoodStuff USA
Account Executive WKLB, Entercom Radio